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MonEye was the 2nd place winner of the Hedera Hashgraph global hackathon out of the London location. This was submitted by Max Boender and Bogdan lonut Gheorghe.
Real-time payments made simple | Advertiser's pay only for ads that reach their targets | Influencers get paid per view
Modern day advertising has changed - Advertisers have the ability to target their advertisements specifically at certain individuals, demographics and target audiences. The way advertising budgets work is not up to speed with the way in which we advertise now.
Our solution allows for real-time engagement tracking, through the measuring of watch time, clicks and impressions. Through Hedera, the Advertiser pays instantly for the content being consumed, and the Influencer gets paid for the content actually being watched.
HOW IT WORKS
Advertiser and Influencer Partner
Advertisers want to connect to a social media influencer who can promote their brand, and influencers want these deals to pay the bills.
EngagementTracker is turned on
Our software (written in <24 hrs) allows the advertiser to get insight in watch time, content heat maps and engagement rates.
Because of Hedera's low fees, as the promoted post is being viewed, our backend automatically transfers money from the advertiser to the Influencer.
See an overview from the team as well as how it works in their attached presentation.